Language

Strategy development

Developing a corporate strategy we help our clients to define and realize new opportunities that would help them to achieve the desired results.

The strategy developed by us could encompass a number of levels:

Corporate strategy - definition of the overall corporate goal and its field and scope of activity (markets, geography, etc.) that meet shareholders’ expectations.
Business units strategy – definition of the corporate business units’ goals for overall corporate strategy implementation and methods for their achievement.
Marketing strategy - development of the efficient assortment, pricing, distribution and promotion policies.
Existing strategy validation.

One of the tools, used by our company for the development of successful strategy is Best Practices Analysis (Benchmarking), and for its successful implementation – Balanced Scorecard.

Experience in projects of strategy development:

Pharmaceutical distributor and retailer

Corporate strategy development: elaboration and support in implementation

International company - bottler of the largest producer of soft-drinks

Russian market entry strategy: selection of regions and strategic partners. Assistance in building up production (4 plants) and distribution in 6 regions

Oil and gas producing company (Russia)

Development of long-term strategy for one of the companies of the Group

International company - producer of low alcohol drinks

Development of import substitution strategy. Search for and evaluation of suppliers. Analysis of domestic market of packaging and glass bottles

Distributor of perfumes and cosmetics (Russia)

Development of scenarios for retail business development strategy. Best-practice analysis in Russia and Europe.